This project involved creating a suite of branding and motion graphics assets for a startup YouTube channel focused on sleep story content. Deliverables included logo design, profile and social media imagery, and motion graphics such as a logo reveal, end-card animation, and a reusable lower-thirds template (MOGRT) for efficient title updates.

The objective was to establish a cohesive, broadcast-quality visual identity across all channel touchpoints, from avatar to outro.

The logo was designed in Adobe Illustrator, with supporting graphics developed in Photoshop. The logo reveal was modelled and animated in Blender, then composited and colour graded in After Effects. The end card and lower-thirds template were created directly in After Effects.